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Change For Frank

The campaign that turned frustrated French partisans into Frank Underwood supporters

Just a few weeks before Netflix launched season 5 of its iconic political satire: House Of Cards, Emmanuel Macron was elected as the President of France.

Ironic? Yes. And the perfect opportunity to promote the show and rally the supporters who voted for the losing candidates in the French elections.

On we offered voters of losing candidates the choice to get rid of their entire supporters kit, in exchange for goodies from the leader who never loses.

After all there’s only ONE NATION. UNDERWOOD.

See the Case Study.